FAQ
Questions we hear most.
Short answers about our approach, our products and how we work with clients. Not sure where to start? Ask Morieli or book a Strategy Session.
What is a Smart Website and how is it different from a regular website?
It's not just an institutional site, it's a connected environment. A Smart Website can combine content, lead capture, automated scheduling, an AI assistant that talks to visitors and records everything, automated bookings and business-specific modules, all integrated in one place.
How long does it take to have my Smart Website ready?
It depends on the project, but we've already delivered Smart Websites in one week.
Do you work with companies from any industry?
Yes. We work with local businesses (restaurants, clinics, law firms, gyms, real estate) all the way to Custom projects for communities, marketplaces and portals, like the New Miami Girls and Moderna Eletrostatica cases.
How does the Morieli Method work?
Six moves, always in the same order: Understand (map where value is being lost), Plan (separate what's urgent from what can wait), Design (interfaces shaped around the user's decision), Build (software focused on real outcomes), Integrate (connect to what already exists in the business) and Evolve (evolve based on real usage).
Structured Smart Website or Custom, what's the difference?
The Structured version starts from a proven professional base, with ready-made modules (leads, scheduling, AI, analytics) and a faster launch, ideal for local businesses and recurring services. The Custom version is built from scratch around a unique need (portals, communities, marketplaces, multi-user journeys), with strategy, architecture and design exclusive to that project, as with the New Miami Girls case.
How does the AI assistant (Ask Morieli) on the site work?
It talks to the visitor to understand the problem before suggesting a path. If the person prefers to speak with someone on the team, they can ask at any time. A Morieli team member is notified and will email you to continue the conversation.
In which languages can I book a meeting?
In Portuguese, English and Spanish.
What kind of results can I expect after working with Morieli?
Every project starts from a real business problem, so the result is always tied to that context, the New Miami Girls case shows in detail how it became a structured ecosystem with new revenue opportunities.
How can AI create value for my business?
AI creates value when it is applied to a specific business problem, not added for its own sake. That is why every Morieli project starts by understanding where value is being lost, for example requests spread across channels, slow first responses or manual follow-up, before choosing any technology.
Should I fix my process first or automate it right away?
Process first. In the Morieli Method we understand and plan before we build: automating a confused process only makes the confusion faster. Once the flow is clear, we decide what should be automated, what stays manual and what can wait.
I have an idea. How does it become a platform?
We follow the same six moves: Understand, Plan, Design, Build, Integrate and Evolve. The idea is translated into a business problem, then into priorities, interfaces and software connected to what already exists. New Miami Girls is an example of a Custom project built this way, and it is live today.
Can you organize orders that arrive on WhatsApp, Instagram, phone and email?
That is the purpose of Orders AI: bringing requests from different channels into one structured queue, where AI extracts what matters and drafts a reply. The channels connected in each project are defined during planning, based on what your business already uses.
Does a person still review what the AI does?
Yes, by default. In Orders AI the AI drafts and you approve, adjust or send. On the website, Ask Morieli lets visitors ask for a human at any time, and a Morieli team member follows up by email.
What affects the budget of a project?
Mainly the scope: whether a Structured Smart Website fits or a Custom build is needed, how many modules are involved (leads, scheduling, AI, analytics, business-specific modules), and which existing tools need to be integrated. We do not publish fixed prices because each scope is different; a Strategy Session is the way to discuss yours.
Still have a question?
Ask Morieli, book a 20-minute Strategy Session, or send us a note.