ABOUT
We started Morieli because the industry kept starting from the wrong end.
Most technology proposals begin with the tool. Ours begin with the business problem. That is not just a slogan. It is the reason our work remains relevant after the initial excitement around a new technology fades.
FOUNDER
Marcela Batista
Founder & CEO, Morieli
Marcela Batista is a business strategist and technology leader with 20+ years of experience transforming complex business challenges into clearer processes, stronger operations and practical digital solutions.
Her experience spans entrepreneurship, executive leadership, operational transformation and technology implementation. Throughout her career, Marcela has worked at the intersection of business and technology, leading strategic initiatives, redesigning workflows and helping organizations translate operational needs into systems that people can actually use.
Marcela founded Morieli after recognizing a recurring challenge: companies were eager to invest in artificial intelligence, but many lacked clarity about where it could create meaningful value, how it should connect with their operations or whether AI was even the right solution for the problem.
Morieli was created to close that gap. By combining Marcela's background in business strategy and operations with her specialization in technology and artificial intelligence, the company helps businesses move from disconnected tools and unclear possibilities to solutions designed around real priorities, processes and growth opportunities.
HER APPROACH REFLECTS MORIELI'S CORE PRINCIPLE:
Business First. Technology Second.